GEO (Generative Engine Optimization): Key Statistics and Trends for 2025 [As of September 30, 2025]

Our existing Gen AI Statistics page has been a go-to resource for marketing, comms, and sales teams looking for up-to-date Generative AI data. As the landscape shifts, Generative Engine Optimization (GEO) is emerging as one of the most critical new frontiers for marketing, sales and comms.

Much like SEO defined the past two decades of information, brand and product discovery, GEO is fast becoming the strategy that determines how brands show up in AI-powered search and generative AI results. Whether it’s Google’s AI Overviews, Perplexity, or ChatGPT’s search integrations, GEO is reshaping visibility, reputation, purchase, and engagement.

We’ve gathered the most important statistics and trends on GEO so you don’t have to. Bookmark this page or subscribe to stay ahead of how Gen AI will transform search, marketing, and communications.

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GEO Market Growth and Economic Impact

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• The global market for GEO was valued at US $886 million in 2024

• AI overviews have grown by 116% since Google’s March 2025 Core Update

• The GEO services market is projected to hit $7.3 billion by 2031, growing at a CAGR of 34%

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GEO Adoption and Investment Trends

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• 67% of digital marketers say GEO tracking is more complex

• 85% of enterprises plan to increase investment in structured data and schema markup to improve AI search visibility

• Early adopters report GEO-ready content is discovered up to 10× faster by generative engines compared to relying on organic SEO alone.

• Gen AI search visitors are expected to surpass traditional search by 2028  

• ChatGPT now processes 66 million “search-like” prompts per day

• Perplexity processes 780 million search queries a month, up from 230 million in August 2024.

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GEO Usage and Consumer Behaviour

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• Around 3 in 4 people have personally experienced at least one significant mistake in an AI overview

• 7 in 10 searchers never read past the first third of an AI overview

• Only 52% of sources cited in Google’s AI Overviews come from the top 10 traditional search results

• 89% of B2B buyers consider AI search as the top source across the buying process

• 68% of LLM users use the platforms to research and summarize information

• 48% of LLM users use search functions to understand the latest news

• Younger mobile users embrace AI answers and social proof while older searchers still dig for blue links and authority sites

• Reddit threads, YouTube demos, and forum posts soak up roughly a third of the traffic that AI overviews leaves behind

• 52% of Gen Z users trust generative AI for informed decisions  

• 21.3% of all ChatGPT prompts are “search-like” according to an OpenAI/Harvard study

• ChatGPT holds 74.5% of the AI search market share

• As of 2024, 15 million US adults were using generative AI as primary search tool

• AI overviews take up 48% of a mobile device’s screen

• Perplexity AI recorded 153 million website visits in May 2025, up from 52.4 million visits in March 2024, growth of 191.9% growth in a year.  

• The average Perplexity session duration is 23 minutes and 10 seconds

• 88% of users click on “show more” for truncated AI overviews

• 81% of queries of queries that generate AI overviews are made on mobile devices

• The average LLM search visitor is worth 4.4x the average traditional organic search visitor based on conversion

• Users of Perplexity view 4.64 pages per visit to the platform

• AI Overviews reduce clicks by nearly 35%

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GEO and Search Visibility

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• When an AI overview appears, the top search result sees a 34.5% drop in clicks

• 9.5% of citations by Google AI overviews rank 11 – 100 in Google search engine results pages (SERPs) and 14.4% rank outside the top 100

• Bain & Company reports 80% of consumers rely on zero click results in at least 40% of their searches, reducing organic traffic by 15–25%

• Google still commands 86% of U.S. search, and organic visibility still drives discovery

• 55% of Google searches result in an AI overview

• 43% of AI overviews link back to Google itself as a source

• AI Overviews show for 54.61% or more of all Google searches by volume

• According to anonymized Sequencr client data, blog posts capture ~50% of AI-driven clicks

• ChatGPT search results are more likely to sit outside the traditional top 10 results of a Google search result. 90% of the time, results are positions 21+

• Reddit appears in 5.5% of AI overviews

• Just 8% of one- or two-word searches resulted in an AI summary. But that share rose to 53% for searches with 10 words or more

• Google’s AI search is expected to reduce ad revenue by 10% because users will click fewer ads when answers appear directly in results

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GEO’s Impact on Content Performance

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• Optimizing content for GEO can boost visibility by 40%

• Based on broad analysis, certain content types consistent earn greatest proportion of AI traffic:  
  
  • “Best” content: 7.06% of AI traffic goes to pages with “best” in the title.
  • “Top” lists: 5.5% of AI traffic.
  • “Vs” comparisons: 4.88% of AI traffic.
  • How-to guides: 6.35% of AI traffic.
  • Product-focused pages: “Contact” (6.8%), “products” (6.43%), “product” (4.71%), and “services” (4.53%) pages.

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How We Help with GEO

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Most GEO solutions measure keyword performance and share of voice. Useful, but limited. At Sequencr, we take a broader, more strategic approach. Our process combines multiple tools and proprietary methods to give clients a holistic view of how Gen AI platforms represent their brand, products, and competitors. We go beyond mentions and keywords to measure:

• Brand Visibility & Sentiment – Not just whether you’re cited, but how you’re described across tone, attributes, and reputation.

• Attributes & Purchase Criteria – How AI engines position your products against key buying factors (price, quality, innovation, trust).

• Competitive Benchmarking – Comparative insights across brand attributes, sentiment, and performance vs. peers.

• Cross-Platform Scope – From foundational models to Gen AI search engines to assistants, ensuring a 360° view of brand representation.

• Coverage & Whitespace – Analysis of the questions, contexts, and scenarios where your brand appears — and the places it doesn’t but should — to surface gaps and untapped opportunities.

• Sources & Authority – Identification of the media outlets, reviewers, and third parties most influential in shaping how AI engines answer.

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This intelligence empowers marketing and comms leaders to:

• Strengthen brand strategy by understanding how AI platforms shape perception.

• Improve product discoverability and positioning in AI-driven environments.

• Protect reputation by spotting risks and misalignments early.

• Validate marketing ROI and comms impact with hard data.

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The outcome is a differentiated, AI-ready brand presence that drives both visibility and trust , turning GEO from a narrow SEO exercise into a strategic growth opportunity.  If you want to position your business in this new era, book a discovery call with us.  

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