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This article breaks down how Sequencr used Grok to build a data-backed content strategy for 2025.
Together, these steps show how any Gen AI tool can move from churning out posts to driving meaningful marketing strategy.
As we all know, Generative AI (Gen AI) can produce social media content like it’s been fueled by cold brews and energy drinks. Yes, it can be useful and speedy, but one problem keeps coming up: repetition. Sorry Gen AI, but I’m not looking for one more recycled LinkedIn post that sounds identical to everything else in my feed.
Have you ever considered using Gen AI to help shape the strategy behind the content, instead of just generating more of the same with no value-added? Well, we did!
With the help of Grok, we set out to create a clear, data-backed, social media strategy that would take Sequencr through the end of 2025. From identifying the biggest content gaps to aligning quarterly themes with business goals and audience needs, Grok helped us map out the what, why, and when to give us a solid foundation to build unique and meaningful social media content. While we used Grok for this process, the same approach can be applied using other Gen AI models like ChatGPT, Claude, or Copilot. The key is how you structure the task, not which tool you choose.
What follows is a four-step process for how we used Gen AI for content strategy, and how you can too.
One of the biggest pitfalls in using Gen AI to help with content production is jumping straight into prompting without defining the actual purpose or goal of the output. Before even opening Grok, we sat down to clarify what Sequencr’s content strategy needed to accomplish.
At Sequencr, we support marketing, communications, and sales teams through end-to-end Gen AI transformation. Our work spans AI training, change management, prompt engineering, and the development of intelligent agents and custom content strategies. So, the goal of our content isn’t just to “educate” or “build awareness”, it’s to move decision-makers from experimentation to execution, and from curiosity to confident adoption.
With our goals in mind, we outlined three key audience personas from our general target market: CMOs, CCOs, and Marketing Operations leads. We documented, with the help of AI, what each role cares most about – for example, CMOs want measurable impact, CCOs want brand-safe execution, and Ops teams want scalable efficiency.
Without these steps, Gen AI would have given us general trends and advice, which would have led to repetitive outputs and zero unique insights to help build a content strategy that resonates. Instead of a plan tailored to our audience and goals, we’d be stuck recycling what everyone else is already posting, adding more noise, not value.
Here’s where most people miss a beat. If you ask AI a vague question like “What are my audience’s top challenges?” you’ll get a generic list back. Instead, we wanted to start broad to identify our audience’s information needs and what content was resonating with them. Usually, this is a very manual process. You read content, review Linkedin posts, see what is getting engagement. This can take days or weeks. But, with AI, we can now synthesize large amount of data and find the relationships between them. The challenge is idenfying the right data and then working through the analysis with AI.
For this process, we started by gathered the source material. This included:
We then pasted the information into Grok as short, labeled excerpts and prompted the model, in ‘Think Mode’, to synthesize patterns across the inputs, explain why they matter, and tie them back to our three personas.
We chose Grok because 1) they had just launched a new model and we wanted to test it and 2) it’s “Think Mode” is designed for structured, multi-step reasoning, which is ideal for helping with extensive research, synthesis of information, and strategy development. If you are curious to learn more a breakdown of various reasoning models across different AI platforms, read our article here.
The RTC prompt looked like this (side note: for more prompt engineering techniques, download our free prompt engineering guide with all of the basics):
“Here are excerpts from LinkedIn posts, Gartner and Deloitte reports, and Google Trends data. Please analyze them in Think Mode and identify the top challenges CMOs, CCOs, and Marketing Ops leaders face when adopting Generative AI. For each challenge, explain why it matters, which audience it affects most, and when it tends to show up during the year.’”
What came back was a nuanced analysis. The most consistent Gen AI pain points across channels touched on people, skills, trust, performance, and overall scalability. Grok’s outputs explained why each was a strategic priority, which audience it affected the most, and how it showed up in public and internal channels. This was a key component in building the foundation of 1) identifying the right problems our target market needed solved and 2) translating them into content that delivers value.
After Grok helped surface our key pain points, the next challenge was figuring out how to turn them into a clear set of guiding themes for the rest of 2025.
Grok grouped related challenges and identified the common business priorities running through them. It also helped us map when those Gen AI concerns are likely to be most top-of-mind for our audience:
These seasonal patterns made it much easier to narrow everything down to a small number of overarching themes that would align with audience priorities and the natural rhythm of decision-making, without falling into the trap of posting generic or disconnected content.
We then mapped these patterns into quarterly content themes that aligned with both audience priorities and the rhythm of executive decision-making. For a full year example:
This step transformed scattered insights into a strategic editorial calendar, something that could guide Sequencr’s content production all year long.
Now that we knew which themes fit into which quarter, the next step was figuring out the actual content ideas and insight topics that would bring those themes to life. This was where the high-level insights Grok surfaced turned into something we could post, publish, and measure. We were specifically looking for content for our Insights page on the website and for social media content across Instagram and LinkedIn. For each theme, we asked Grok to group related insight topics (like governance risks, ROI proof points, or training gaps) and tie them to the right audience persona. Then we layered on the best formats, such as articles, carousels, short-form video, or lead magnets, to match both the message and the channel.
Here’s a short example of how that played out across the year. (To note, the content strategy started in April):
By prompting Grok to structure this, we could see which personas were covered, what formats would work best, and which content idea tied back to each pillar for each quarter. This turned the content strategy into an actionable plan of what to post, when to post it, and why it matters.
The power of Grok was in how it reasoned through the structure of the strategy. It helped:
Could we have done that manually? Yes, but it would’ve taken days with nowhere near the amount of research and analysis.
That said, this isn’t a Grok-only story. You can use any Gen AI tool to execute a similar process as we did. For analysis, make sure you use a reasoning model in ChatGPT, Claude, or Gemini. If you want to learn more about what Gen AI model is right for you, check out our recent article about all the different types of reasoning models!
If you use Gen AI like a strategist, you will eliminate the risk of repetition and discover its most powerful value: insight at speed.
When we used Grok, we were looking for a speedy research machine. We wanted a system that could analyze all available data in minutes to create a content strategy that would appeal to our target audience and position Sequencr to lead the Gen AI conversation on social media, quarter by quarter and pillar by pillar.
The experience left us with four lessons any marketing or comms leader can apply when building their own AI-powered strategy:
If you want to learn more about how to use Gen AI to create a social media strategy or if you just want to better understand what’s possible with today’s tools, reach out to us for a free 30-minute call! We are happy to expand your horizons :)
