The Top 16 Must-Have Gen AI Tools for Marketing and Communications

We have tried many different Gen AI tools and chose our top 16 that we think will benefit your marketing and comms teams! Each tool is sorted by category so you can quickly find what fits your needs!

If you are unfamiliar with any of these tools and would like to learn more about them, please reach out to us for a quick 30-minute tutorial!

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Visuals & Design

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1. Midjourney

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Midjourney is a generative image platform that creates highly artistic video and visuals from text prompts. It’s ideal for early-stage concepting, social posts, and brand storytelling.

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Midjourney Pros:

• Allows brands to personalize outputs through style-specific prompts and reference images
• Supports image-to-image prompting, enabling consistent brand aesthetics
• Offers an intuitive in-app editing tool to tweak results without starting over

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Midjourney Cons:

• No free trial; requires a paid subscription to access any generation capabilities
• May struggle with rendering clean text or branded typography
• Style control and image output consistency require trial and error

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2. Napkin AI

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Napkin.AI is like Microsoft’s SmartArt, but on steroids. Have you ever needed to instantly visualize a messaging framework, campaign flow, or team org chart while building a slide or memo? Napkin AI does exactly that, helping you sketch structure without designing slides from scratch.

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Napkin AI Pros:

• Offers pre-set chart designs to quickly map out ideas with minimal effort
• Facilitates quick note-taking and idea organization

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Napkin AI Cons:

• Advanced customization and export features are only available on paid plans
• Lacks integrations with PowerPoint, Google Slides, or Notion (but you can export your visuals as images (PNG, SVG, or PDF) and then import them into your PowerPoint presentation)

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3. Krea AI 

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Krea.AI is a real-time image and video generation platform that supports multiple AI models. It’s designed for fast, creative iteration and visual testing.

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Krea AI Pros:

• Combines the best of multiple AI tools. Access image and video models like Midjourney, SDXL, and Veo all in one place
• Generates multiple image versions at once, so you can choose the style that best fits your brand or campaign (example above)
• Easy-to-use interface for fast experimentation with image design and layout

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Krea AI Cons:

• Only a hand full of free daily credits (so write your prompts wisely!)
• Access to advanced models and features requires a paid subscription
• Some features have a deep learning curve (but we can help with that)

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4. Freepik

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Freepik is a design asset library enhanced by AI, offering editable templates, icons, illustrations, and stock visuals. It’s perfect for quick customization of branded materials.

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Freepik Pros:

• Extensive collection of high-quality resources
• User-friendly with refined search capabilities
• Affordable premium plans with lots of assets

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Freepik Cons:

• Limited customization options for certain templates
• Free assets may have usage restrictions

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5. Canva Magic Studio

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Canva Magic Studio is an AI-powered design suite that includes Magic Write, Magic Edit, and Magic Design. Unlike regular Canva, which requires manual creation, Magic Studio can auto-generate copy, design layouts from a simple prompt, and edit images with AI in seconds, helping teams move from idea to publish-ready content faster.

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Canva Magic Studio Pros:

• Includes Magic Write, Magic Design, and Magic Edit, all ideal for generating copy, layouts, and on-brand visuals in minutes
• Easy to use with thousands of ready-made templates for social, decks, ads, and more
• Speeds up day-to-day content creation without needing design experience

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Canva Magic Studio Cons:

• Canva Magic Studio features are only available to Canva Pro, Teams, or Education users (but you can access basic non-AI Canva design tools for free!)
• May not be suitable for highly specialized design tasks

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6. Gamma

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Gamma is an AI-powered presentation generator that creates interactive decks from text prompts. It helps streamline pitch creation, strategy docs, internal updates, and many other marketing and comms tasks.

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Gamma Pros:

• Saves time on slide creation with clean, modern designs generated in seconds
• Interactive features like expandable content and live embeds improve engagement
• No design experience needed

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Gamma Cons:

• Limited template flexibility and visual customization
• Free plan includes Gamma branding on exported presentations

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Audio & Video

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7. HeyGen

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HeyGen is a text-to-video platform that turns scripts into short videos featuring realistic AI-generated presenters, also known as avatars. These avatars look and speak like real people, but are entirely virtual (as shown above). You can even create avatars based on your own likeness by uploading a short video or image. It’s especially useful for teams that need polished explainer videos, product walk-throughs, or internal training content without hiring on-camera talent or editors.

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HeyGen Pros:

• Generates realistic AI avatars with smooth animations
• Supports text-to-speech, multiple languages, and a wide range of avatar styles
• User-friendly interface with quick rendering times

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HeyGen Cons:

• Limited free trial; ongoing requires a subscription
• Avatar motions are repetitive and lip syncing can be inconsistent
• May require additional editing for polished results

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8. ElevenLabs

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ElevenLabs is a suite of AI voice generation tools built for creating and customizing highly realistic multilingual speech, including your own voice with a short audio sample. Its technology even powers the voice engine behind HeyGen! For marketers, it’s a go-to for producing localized content, brand storytelling, podcasts, or video voiceovers without needing on-mic talent.

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ElevenLabs Pros:

• High-quality voice cloning with natural intonation
• Supports multiple languages and accents
• Ideal for voice-first workflows, such as podcasts, audiobooks, and brand narration, without needing full video production (in the case of HeyGen)

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ElevenLabs Cons:

• Free plan has limitations on usage/features
• Advanced features require a paid subscription

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9. Descript

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Descript is an AI-powered audio and video editor that lets you edit content by editing text. It’s popular for podcasts, video interviews, and repurposing media.

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Descript Pros:

• Transcribes audio and video for easy editing
• Overdub features allows for voice corrections without re-recording
• User-friendly interface suitable for beginners

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Descript Cons:

• Key features like filler word removal, AI voices, and screen recording are only available on paid plans
• Text-based editing limits access to fine-tuned visual or audio controls found in pro editing tools
• Exported videos may require polish in another platform for complex edits

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10. Udio

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Udio is a music generation tool that creates soundtracks from text prompts. It’s a quick way to add custom audio to reels, ads, or short-form video.

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Udio Pros:

• Generates music quickly based on user prompts
• Offers a variety of genres and styles

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Udio Cons:

• Limited control over specific musical elements
• Free tier has restrictions on usage

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11. Suno

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Suno is another AI music generation tool that creates high-quality songs and background music from simple text prompts. Unlike Udio, which is optimized for generating short audio clips and social media snippets, Suno can generate full-length songs with vocals, making it a better choice for teams wanting complete tracks for campaigns or branded content.

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Suno Pros:

• Generates full songs with vocals, not just instrumentals
• Supports multiple genres and moods for brand consistency
• Quick and easy generation from simple text prompts

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Suno Cons:

• Less control over granular audio elements compared to traditional music software
• Free plan limits audio quality and export options
• Longer generation times for full songs comapred to short clips in Udio

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Multi-Model AI Comparison Tools

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When you're working in marketing or comms, not all AI models perform equally. Some are better at tone, others at structure or detail. This category is all about tools that let you compare, test, and refine prompts across multiple models. Think of them as aggregators, which are tools that help you decide which AI model is best for your specific task.

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12. ChatHub.gg

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ChatHub.gg is a model comparison interface that shows how different AI models respond to the same prompt. Whether you're optimizing messaging, stress-testing a call-to-action, or choosing a model for a campaign workflow, ChatHub offers a fast way to compare and refine your output options.

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ChatHub Pros:

• Allows side-by-side comparison of AI model outputs
• Helps in selecting the best model for specific tasks

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ChatHub Cons:

• Limited to the models integrated into the platform (i.e. you may miss out on some features like ChatGPT’s memory or deep search in Claude, which are not supported)
• Free to use for the first few uses, followed by a paid subscription model (in other words, enjoy your free exploring temporarily!)

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13. Blackbox AI

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Blackbox AI is a powerful AI model aggregator that lets you interact with multiple AI models in one place. It's similar to ChatHub, but with greater depth and flexibility, such as longer sessions, developer tools, and robust multi-step workflows (meaning meaning: the ability to guide the AI through a structured series of prompts that retain context and build on each other). It's particularly useful when you need more control, more iterations, and more insight across models.

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Blackbox AI Pros:

• Supports multi-model writing workflows with deeper context retention, which is ideal for testing tone, positioning, or messaging across platforms
• Offers code integration for technical marketing teams or product-related content generation
• Great for long-form iterations, such as thought leadership, press releases, or complex messaging flows

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BlackBox AI Cons:

• Advanced features require a paid subscription after a limited free use (just like Chathub... surprise)
• May have a learning curve for non-technical users (but we are here to help)

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Research & Assistant Tools

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14. Notebook LM (Google)

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NotebookLM is a document-based AI assistant that lets you chat with PDFs, reports, and notes. It’s built for extracting insights and conducting deep research.

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Notebook LM Pros:

• Allows interactive querying of documents
• Summarizes large volumes of information quickly and efficiently
• Integrates with Google Workspace for seamless use

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Notebook LM Cons:

• Doesn’t reliably ingest website content, especially from sources like NYT or Reuters
• Advanced features, like notebook organization and citation tracking, may not be intuitive for all users

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15. Google AI Studio

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Google AI Studio is a tool for building and deploying real-time AI support agents or chatbots. It’s useful for demos, customer service, or interactive marketing tools.

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Google AI Studio Pros:

• Facilitates creation of AI-driven chatbots without coding
• Integrates with various tools, such as Google Cloud, Firebase, and other web embed options
• Free to use with a Google account

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Google AI Studio Cons:

• Customization options may be limited compared to other platforms
• May require understanding of AI workflows for optimal use
• Limited step-by-step guidance for non-technical users; setup often requires trial and error

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No-Code Web Builder

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16. v0.dev

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v0.dev is a text-to-code generator that turns plain language into front-end and back-end components. It’s great for quickly prototyping landing pages or campaign microsites.

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v0.dev Pros:

• Enables non-developers to create web prototypes with simple prompts
• Built on top of Claude’s code interpreter with chain-of-thought reasoning for smarter layout generation
• Uses a large context window to retain detail, which is ideal for complex pages or flows

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v0.dev Cons:

• Results can be unpredictable and require trial and error to refine
• No built-in CMS, analytics, or email Intergrations yet

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Choosing the right tools for your marketing and comms is only the first step.

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At Sequencr AI, we help marketing, communications, and sales teams go beyond the tools by offering hands-on enablement, tailored AI roadmaps, and custom training sessions to ensure your team uses AI effectively and efficiently.  

Need help getting started with any of these tools? Want to see how they can plug into your campaigns, your content system, or your analytics stack?

Get in touch to book a quick 30-minute session and learn how we help teams move beyond basic Gen AI application and into high-impact execution.